Goodyear is an iconic American brand. However, tires are often overlooked, both IRL and on social.

Our job was to make Goodyear’s social channels feel as premium as the product. We pumped out assets left and right, with platform-native content designed for each channel’s behaviors and algorithms.

GOODYEAR
SOCIAL
GLOW-UP

For context, we went from this…

To content like this

To see more, check out @goodyear and @goodyearracing

My Role: Art Director / Content Capture / Creator

Felipe Pavani: Group Creative Director
Alanna Watson: Group Creative Director
Joe Ferraro: Associate Creative Director
Will Stallmeyer: Associate Creative Director
Aubrie Cardon: Senior Art Director
Dillon Hansen: Senior Copywriter
Katherine Peters: Copywriter
Johnny Komar: Content Director
Sarah Rubel: Social Strategy Director
Jasmine Cordew: Senior Social Strategist
Anna Nokku: Community Manager/Content Creator
Michael Mancino: Account Director
Hannah Korn: Account Supervisor
Kimberly Kietz: Executive Producer
Henna Kathiya: Senior Producer
Emma Carte: Senior Program Manager

Work

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