BACARDÍ
presents:
boi-1da.i

Every year, BACARDÍ’s Music Liberates Music initiative helps rising artists break into the industry using innovative technology.

To spotlight one of their biggest challenges—finding high quality music production—we partnered with award-winning producer Boi-1da and used A.I. to replicate his production style.

The result was The CONCEPT A.I.BUM: an album by emerging artists, each track produced with Boi-1da’s A.I.-powered sound.

My Role: Art Director / Designer

Alex Booker: Executive Creative Director
Sabrina Ghantous: Associate Creative Director
Georgia Murphy: Associate Creative Director
Dina Zolan: Associate Creative Director
Nia Rodriguez: Copywriter
Mikaal Hurry: Project Management Director
Raheal Aragawi: Planning Director
Natalie Burden: Planner
Steven Panariello: Managing Director
Meghan Wood: Account Director
Rebecca Golden: Account Manager
Raquel Devariel: Account Manager
Griselda Sanchez: Senior Social Manager
Emely Escobar: Account Executive
Kathleen Cruz: Social Account Executive
Marcelo Hanta-Davis: Producer
Madi Miller: Producer

Work

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