PATRÓN was forced to remove claims that its tequila is additive-free after competitors were upset they couldn’t make the same claims.

So, what did we do?

We found another way to say it—without actually saying it.

From the streets of NYC to Tales of the Cocktail in New Orleans and across social, we created work that made the point clear: you can’t censor the truth.

PATRÓN
censored
truth

My Role: Art Director

Erica Roberts: Chief Creative Officer
Marcos Kothlar, Chief Creative Officer
Estefanio Holtz: Executive Creative Director
Ricardo Franco: Executive Creative Director
Estefanio Holtz, Executive Creative Director
Ricardo Franco, Executive Creative Director
Gui Rácz, Group Creative Director
Laszlo Szloboda, Group Creative Director
Rodrigo Nakaza, Creative Director
Sam Mindich, Creative Director
Pedro Sampaio, Creative Director
Marie Strycharz, Creative Director
Jason Gan: Associate Creative Director
Lindsay Weisleder: Senior Art Director
Chloe Martin: Senior Copywriter
Katherine Peters: Copywriter
Bia Bonani: Strategy Director
Harry Guild: Strategy Director
Griselda Sanchez: Social Strategy Director
Victoria Neal: Senior Strategist
Alba Berdala: Account Director
Anita Patel: Account Director
Sosun Tarin: Account Supervisor
Sofie Jimenez: Associate Account Executive
Sophia Koolik: Producer
Samantha Geller: Senior Program Manager

Work

BACARDÍ Presents:
BOI-1DA.I

BACARDÍ Sugarcane Vinyl

BACARDÍ EDC Las Vegas

GREY GOOSE Holidays

Dewar’s X Chef Gabriel Kreuther

PATRÓN Coachella

AARP Fraud Watch Network

Goodyear Social Glow-Up