BACARDÍ and Camila Cabello share a commitment to sustainability.

To challenge the environmental impact of physical music, we released Camila’s hit “I LUV IT” on a vinyl made from the same sugarcane used to make BACARDÍ rum.

We even designed a vinyl sleeve to accompany the sustainable record.

BACARDÍ
SUGARCANE
VINYL

My Role: Art Director / Designer

Alex Booker: Executive Creative Director
Andrea Sarcullo: Creative Director
Mietta McFarlane: Creative Director
Dan Arango: Creative Director
Arthur Amorim: Creative Director
Sabrina Ghantous: Associate Creative Director
Georgia Murphy: Associate Creative Director
Mikaal Hurry: Project Management Director
Raheal Aragawi: Planning Director
Natalie Burden: Planner
Steven Panariello: Managing Director
Meghan Wood: Account Director
Rebecca Golden: Account Manager
Griselda Sanchez: Senior Social Manager
Emely Escobar: Account Executive
Jessica Coccaro: Group Executive Producer
Marcelo Hanta-Davis: Producer

Work

BACARDÍ Presents:
BOI-1DA.I

PATRÓN Censored Truth

BACARDÍ EDC Las Vegas

GREY GOOSE Holidays

Dewar’s X Chef Gabriel Kreuther

PATRÓN Coachella

AARP Fraud Watch Network

Goodyear Social Glow-Up