As the Official Sun Care Partner of Coachella, Neutrogena made sure festival-goers were covered all weekend long.

From airport sampling to parties to sunscreen towers on the festival grounds, we helped build a full-scale brand experience designed to stand out at Coachella.

All the cool social content was just the cherry on top.

NEUTROGENA
coachella

My Role: Art Director

Alex Booker: Head of Creative
Tasha Cronin: Head of Production
Sophia Moore: Creative Director
Claire Wyatt: Creative Director
Katherine Peters: Copywriter
Anna Nokku: Content Creator
Alex Losung: Social Strategy Director
Hannah Goldberg: Social Strategist
Madeline Lefferts: Account Director
Niketh Raghavan: Account Supervisor
Molly Mclindon: Account Executive
Executive Producer: Dave Herman
Executive Producer: Shetal Amin

Partners:
HAPPYMONDAY: Content Capture and Creation
MKG: Experiential
ProMobile: Experiential

Work

PATRÓN Censored Truth

BACARDÍ Sugarcane Vinyl

PATRÓN Coachella

BACARDÍ Presents:
BOI-1DA.I

AARP Fraud Watch Network

Dewar’s X Chef Gabriel Kreuther

Goodyear Social
Glow-up