Despite not being the official tequila sponsor, PATRÓN showed up big in Palm Springs.
From influencer delivery drops to sponsoring the hottest after parties, the task was to create a mix of hi-fi and lo-fi content for PATRÓN’s social channels.
PATRÓN
coachellaMy Role: Art Director / Content Capture / Creator
Estefanio Holtz: Executive Creative Director
Griselda Sanchez: Social Strategy Director
Alba Berdala: Account Director
Sosun Tarin: Account Supervisor
Sofie Jimenez: Associate Account Executive
Blanco Media Group: Photography & Videography
BACARDÍ Presents:
BOI-1DA.I
PATRÓN Censored Truth
Goodyear Social Glow-Up
AARP Fraud Watch Network
BACARDÍ EDC Las Vegas
GREY GOOSE Holidays
Dewar’s X Chef Gabriel Kreuther
BACARDÍ Sugarcane Vinyl